Overview report
Project: Tracking platform
A one-pager that shows the health of one or more stores: visitors, attention and conversion, week by week and day by day.
Hi, I'm Hedy.
I turn complex problems into products that are simple to use.
UX/UI Product Designer. I work across the whole process: discovery, user research, flows, prototypes and validation, all the way to production. I have designed for SaaS, apps and brands.
Projects
Data products, dashboards and end-to-end UX processes. Each project starts with the problem and shows the decisions I made.
Activity log
Project: Tracking platform
A history of what is displayed in each store zone over time, to relate layout changes to conversion.
Heatmap
Project: Tracking platform
A heatmap report for single- and multi-floor stores: it shows where attention happens and where traffic flows, in an aggregated or series view.
Goal Loading
Project: BI platform
A module that lets each client load their goals and completes the KPIs automatically from the data they declare.
Shift Loading
Project: BI platform
Module to organize salespeople's shifts across all of a company's stores: loading status, coverage of opening hours and a visual panel to create shifts.
Fair Goal report
Project: BI platform
A dashboard that splits the store's goal according to each salesperson's shift and day, and shows attainment and performance in one place.
ComunidadFeliz website redesign
Project: ComunidadFeliz
Redesign of the ComunidadFeliz website with the complete UX/UI process: research, usability testing, benchmark, proposal and validation with users.
Redesigning a BI platform
Project: BI platform
A new information architecture, highly complex dashboards and a design system for an entire retail analytics platform.
EAT Japan
An app that helps tourists with food allergies eat safely in Japan, researched through interviews and validated with usability tests.
CPV report: Customers per salesperson
Project: BI platform
A report showing how many customers each salesperson serves in store, to understand the real workload of the sales team.
Staffing Control report
Project: BI platform
A control report that shows whether a store is overstaffed or understaffed based on its customer traffic.
Adapting to the official design system
Project: Tracking platform
Redesign of the tracking platform to adapt it to the official design system.
EAT Japan: visual identity
An accessible system of logos, color palette and typography for the EAT Japan app brand.
This portfolio
How I designed this site end to end, from researching what hiring teams look for to the design system, development and launch.
How I work
I follow the full UX/UI process, from discovery to delivery, and adapt it to the size of each project. When the evidence justifies it, I return to an earlier stage.
Discovery
I understand the problem and the business
I meet with clients, operations and stakeholders to understand what decision each person needs to make, with what data, and which metric has to move.
How I do it
- Stakeholder interviews
- Context map
- Success metrics
What I deliver
- Problem brief
- Stakeholder map
- Success metrics
Research
I look for evidence before designing
I interview and observe the people who use the product, review usage data and analyze competitors. Then I synthesize it into actionable findings.
How I do it
- User interviews
- Usage data analysis
- Benchmark
What I deliver
- Findings synthesis
- Personas
- Customer journey
Definition
I define what gets built and why
I turn findings into scope, flows, information architecture, data model and functional specification, together with the product team.
How I do it
- User flows
- Information architecture
- Data modeling
What I deliver
- Flows
- Functional specification
- Acceptance criteria
Design
I explore and design the solution
I go from wireframes to high-fidelity interfaces in Figma, built on the design system and with every decision documented.
How I do it
- Wireframes
- Exploring alternatives
- Design system
What I deliver
- Wireframes
- High-fidelity UI
- Components
Validation
I validate the solution with users
I build prototypes in Figma or in code, depending on what needs validating, and run usability tests to fix issues before development.
How I do it
- Prototypes
- Usability testing
- Maze
What I deliver
- Clickable prototype
- Usability report
- Prioritized fixes
Delivery
I support the implementation through to production
I hand off, answer questions during the sprint, review the implementation and measure the outcome for the next iteration.
How I do it
- Handoff
- Design QA
- Metrics tracking
What I deliver
- Dev specs
- Implementation review
- Learnings
From UX/UI to Product Design
I started out designing interfaces, and today I also define data models, business rules and priorities with the product team. My background in programming and cybersecurity shapes how I think about systems.
- Today
- UX/UI Product Designer at a retail analytics SaaS
- Education
- UX/UI Diploma (Coderhouse), Google UX, Cybersecurity Diploma
- Tools
- Figma, FigJam, Miro, Stitch, Maze, Notion, YouTrack, Claude, Codex, GitHub, Python, HTML/CSS/JS
- Languages
- Spanish (native), English (C1)
Contact
I am looking for Product Designer roles on data products. I reply within one or two business days.